A message from the 2021 NEAS Management Premium Sponsor IELTS
2020 was a challenging and unexpected year as the pandemic forced everyone to work and study from home. Our days were spent staring at screens and speaking into computers. The longer the pandemic went on the more we missed our real-life interactions.
The year highlighted the importance of, and our need for human connections and experiences. IELTS reflected this in a recent brand campaign that focused on the importance of real-life conversations. Reaching 18 million people globally and inspired by stories of IELTS test takers, the campaign highlighted interactions that were part of their study, career, and migration journeys. Unlike other tests that rely on technology, IELTS Speaking test uses human examiners. The test mirrors real-life conversations giving organisations and test takers confidence in their English language proficiency.
As we move forward into 2021, there is hope that we will see the return of human experience through on-site learning, meeting with friends, and in-person events. No matter the outcome, IELTS will continue to focus on people having confidence in their English language and in doing so empowering them to have the conversations they need for their future.